Alexa

Alexa
Alexa Internet, Inc. is a California-based company that provides commercial web traffic data and analytics. It is a wholly owned subsidiary of Amazon.com.

Founded as an independent company in 1996, Alexa was acquired by Amazon in 1999. Its toolbar collects data on browsing behavior and transmits them to the Alexa website, where they are stored and analyzed. This is the basis for the company's web traffic reporting. According to its website, Alexa provides traffic data, global rankings, and other information on 30 million websites. As of 2015, its website has been visited by over 6.5 million people monthly.
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