DuckDuckGo, unofficially abbreviated to DDG, is a search engine that does not collect personal information and thereby prevents filter bubbles. DuckDuckGo is different from other search engines because DuckDuckGo does not profile its users and therefore shows the same results to all users. DuckDuckGo emphasizes that instead of the most searched for the best search results would be displayed, with the search results from over 400 individual sources such as Wikipedia, but also come from other search engines such as Bing, Yahoo, Yandex or Yummly. Data protection was not the original goal, but followed up with questions in the Hacker News and on Reddit.

The company is headquartered in Paoli, Pennsylvania, which currently employs 21 people.

On February 6, 2017, there were more than 15 million searches in one day (exactly 15,106,357).


DuckDuckGo includes "!Bang" keywords, which give users the ability to search on specific third-party websites – using the site's own search engine if applicable. As of 2017, approx. 10,000 «bangs» for a diverse range of Internet sites are available.

Business model.

(Many people want to know How does DuckDuckGo make money).
DuckDuckGo earns revenue by serving ads from the Yahoo–Bing search alliance network, and through affiliate relationships with Amazon and eBay.