Baidu

Baidu
The name Baidu (百度) literally means «a hundred times», or alternatively, «countless times». It is a quote from the last line of Xin Qiji (辛弃疾)'s classical poem «Green Jade Table in The Lantern Festival» (青玉案·元夕) saying: «Having searched thousands of times in the crowd, suddenly turning back, She is there in the dimmest candlelight.» (众里寻他千百度,蓦然回首,那人却在灯火阑珊处。)

Baidu, Inc. (Chinese: 百度; pinyin: Bǎidù, anglicized /ˈbaɪduː/ «BY-doo»), incorporated on January 18, 2000, is a Chinese web services company headquartered at the Baidu Campus in Beijing's Haidian District. It is one of the largest Internet companies in the world.

Baidu offers many services, including a Chinese search engine for websites, audio files and images. Baidu offers 57 search and community services including Baidu Baike (an online, collaboratively built encyclopedia) and a searchable, keyword-based discussion forum. Baidu was established in 2000 by Robin Li and Eric Xu. Both of the co-founders are Chinese nationals who studied and worked overseas before returning to China. In December 2016, Baidu ranked 4th overall in the Alexa Internet rankings.

During Q4 of 2010, it is estimated that there were 4.02 billion search queries in China of which Baidu had a market share of 56.6%. China's Internet-search revenue share in second quarter 2011 by Baidu is 76%. In December 2007, Baidu became the first Chinese company to be included in the NASDAQ-100 index.

As of 2006, Baidu provided an index of over 740 million web pages, 80 million images, and 10 million multimedia files. Baidu offers multimedia content including MP3 music, and movies, and is the first in China to offer Wireless Application Protocol (WAP) and personal digital assistant (PDA)-based mobile search.

Baidu Baike is similar to Wikipedia as an online encyclopedia; however, unlike Wikipedia, only registered users can edit the articles due to Chinese laws. While access to Wikipedia has been intermittently blocked or certain articles filtered in China since June 2004, there is some controversy about the degree to which Baidu cooperates with Chinese government censorship.

The company also hosts a music service, called Baidu Music, that has more than 150 million monthly active users. On December 4, 2015, Baidu announced plans to merge with Taihe Entertainment Group to help the service compete with Apple Inc.'s Apple Music, which Apple plans to make available in China.
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