Nike

Nike
Nike, as the goddess of victory. Is an American company founded in 1971. Based in Beaverton, Oregon, she specializes in the manufacture of sporting goods (shoes, clothing and sports equipment).

The name Nike is inspired by the Greek goddess of victory Nike, a winged goddess able to move at high speed, whose most famous representation, a statue exhibited at the Louvre, is the Victory of Samothrace.

The brand has earned its notoriety by a simple and quickly recognizable logo: the Swoosh, a comma placed upside down and horizontally; it was created by Carolyn Davidson in 19714 as a stylized representation of the goddess's wing.

In 2005, Nike made 55% of its sales abroad5. The company is currently the largest sports equipment supplier in the world, with 2013 sales of $ 32.4 billion6.

Nike's biggest competitors are Adidas (sales of $ 19 billion and number 2 worldwide in 2013) 6 and Puma ($ 4.2 billion in 2013) 6. In September 2014, Nike becomes the world's leading equipment supplier for football, ahead of Adidas.


Swoosh (the logo)


Bill Bowerman and Phil Knight founded Nike on January 25, 1964 as Blue Ribbon Sports (BRS). Upon changing its name to Nike, Inc. on May 30, 1971, the company adopted the Swoosh as its official logo the same year. Carolyn Davidson, a student at Portland State University, created the logo, attempting to convey motion in its design.

The logo has undergone minor changes from its original design in 1971, today most commonly seen as a solo swoosh, although for much of its history, the logo incorporated the NIKE name alongside the Swoosh. Over the years, the red and white color palette has traditionally been used on the logo, although most recently a solid black swoosh has gained significant popularity.

The Swoosh has appeared alongside the trademark "Just Do It" since 1988. Together, these two make up the core of Nike's brand, and has been the face of the company, with many high-profile athletes and sports teams around the world sporting the logos.

Today, it has become one of the most recognizable brand logos in the world, and the most profitable, having a worth of $26 billion alone. Harvard Business School professor, Stephen A. Greyser, has described the logo as "the living, vibrant symbol of the firm".

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